Kate Lee Butler

Vice President, Customer Engagement & Training
Associated Press

12:00 PM Trained to Engage: How to Help Customers Help Themselves

More than half the world’s population engages with Associated Press’ content every day.  Given the breadth of this reach, AP recognized the importance of equipping and training customers on how to maximize their return on investment, naturally leading to retention and success.  Kate Lee Butler, AP’s first VP of Engagement, showcases her journey through the development and implementation of scaled yet localized training for customers to maximize value-add.