Monika Bialokur

Director of Social Strategy & Customer Engagement
Lyons Mortgage Services, Inc.


8:30 AM Workshop A: Implementing a Holistic Social Engagement Strategy

Engagement models existing prior to social media communicated via clear-cut channels:  business to business, business to consumer or business to employee.  This changed in the social age with virtual transparency between all stakeholders, and communications strategy must adjust to accommodate.  In this hands-on workshop, Monika leads you through the process of tackling a holistic social engagement strategy inclusive of all stakeholders, complete with tips and toolkits for implementation.  Walk away with a strategic roadmap to take your own social engagement strategy to the next level.

2:00 PM Leveraging Social Media for Universal Engagement

Are you taking advantage of social media effectively to engage all stakeholders?  Marketers typically approach social media as a tool for customer engagement, but often miss out on a more holistic approach to include other key stakeholders, including employees and other partners and businesses.  This session explores the benefits of universal social strategy expansion.