Rhonda Basler

Director, Customer Engagement
Hallmark
Rhonda Basler leads the customer engagement segment at Hallmark Business Connections, the business-to-business division of Hallmark Cards. An avid business trend watcher and strategic thinker, her customer advocacy expertise stems from over 15 years of experience in data-driven brand marketing. Rhonda started her career working in both inbound and outbound customer service contact centers. Rhonda’s responsibilities include finding new places and spaces for Hallmark to help businesses build deeper, stronger relationships with employees and customers.


9:30 AM A Personalized Customer Engagement Strategy: How Hallmark Creates Meaningful Moments for Employees and Customers

Nothing can replace the personal touch in customer relationships. A recent collaboration between Hallmark and KCP&L proved the impact personalized customer engagement has on customers and employees. Increased satisfaction, stronger brand perception and higher employee engagement were the results. Learn more about how a Hallmark personalized engagement strategy is easy to adopt, align and implement for any business where building and strengthening relationships is key to increasing shareholder value and overall success.