Stephanie Apessos

Associate Director - Social Media

Main Conference Day 1

11:15 AM Engaging the Right Community Around Your Brand: Billboard’s Cutting Edge Social Engagement Strategy

Billboard Magazine boasts one of the most engaged followings on social media. Though follower counts are impressive, engagement and interaction within their communities is what truly stands out.  Billboard’s social strategy lead, Stephanie Apessos, shares her journey in building and optimizing Billboard’s social presence, implementing creative and measurable social media campaigns, driving organic growth from fans and followers, and measuring engagement through social analytics to further hone their forward-looking strategy.